Starting your own business is hard enough without having to take care of the marketing as well. However, unless you have the money to hire a great freelance marketer, you are responsible for creating your own marketing profile. This is not as scary as it sounds. What it takes is you fitting a few activities into your daily routine that develop an awareness about you and your company. One of those activities is creating and distributing a press release. This post, and the rest in this short series, will look at the creation stages of press release writing. A later series of posts will look at getting the press release out to the right people. And the overriding aim is to show you how to write a good press release.